The availability of inexpensive flash drives has enabled them to be used for promotional and marketing purposes, particularly within technical and computer-industry circles (e.g. technology trade shows). They may be given away for free, sold at less than wholesale price, or included as a bonus with another purchased product.
Usually, such drives will be custom-stamped with a company's logo, as a form of advertising to increase mind share and brand awareness. The drive may be blank drive, or preloaded with graphics, documentation, web links, Flash animation or other multimedia, and free or demonstration software. Some preloaded drives are read-only; others are configured with a read-only and a writeable partition. Dual-partition drives are more expensive.
Flash drives can be set up to automatically launch stored presentations, websites, articles, and any other software immediately on insertion of the drive using the Microsoft Windows AutoRun feature[19]. Autorunning software this way does not work on all computers, and is normally disabled by security-conscious users.
Usually, such drives will be custom-stamped with a company's logo, as a form of advertising to increase mind share and brand awareness. The drive may be blank drive, or preloaded with graphics, documentation, web links, Flash animation or other multimedia, and free or demonstration software. Some preloaded drives are read-only; others are configured with a read-only and a writeable partition. Dual-partition drives are more expensive.
Flash drives can be set up to automatically launch stored presentations, websites, articles, and any other software immediately on insertion of the drive using the Microsoft Windows AutoRun feature[19]. Autorunning software this way does not work on all computers, and is normally disabled by security-conscious users.
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